The 25th World Pasta Day took place on the 25th of October, 2020, for which I created a visual identity accompanied by three packaging designs for a fictional product family of Italian pasta types. The campaign aimed to highlight the exciting, out-of-the-box opportunities behind such basic ingredients as pasta and therefore used the same principle in its visual design. Combining the three primary colors, the material of regular paper, and typography, the outcome displays a distinctive and decorative product that communicates that elemental components can make exquisite results. The boxes take the shape of each pasta type they contain, bringing variety and aesthetics to the otherwise straightforward print design.
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